1. What are your day-to-day responsibilities as Business Unit Director of Population Health Management (PHM) at Hospital Sírio-Libanês?
Our PHM Business Unit is relatively new, considering that we started 6 years ago and that we are a 100-year-old institution. We were pioneers envisioning an opportunity that the healthcare sector would move towards care coordination, primary care, digital solutions and new business models. In that sense, the day-to-day responsibilities are making sure that we have the necessary resources – regarding digital tools, people, research, among others - applying our strategy into practice, delivering what our patient, corporate clients and healthcare professional need. In addition to it, and given how our market understanding and readiness for primary care services are still quite low, a constant effort to educate the market as well as a value proposition review are key in order to keep up with the market or even drive it.