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In orthopedic procedures, precision is everything. Diagnostic imaging like digital X-rays can show the ‘issue,’ but interventional imaging helps surgeons ‘fix it’ in real time as anatomy begins to move. Yet for years, extremity-focused interventional imaging hadn’t received the dedicated attention it required. Systems were shaped by radiology workflows which were excellent for diagnostics but not for the pace of live surgery. Surgeons needed imaging that delivered clinically relevant clarity at the exact moment of action, reducing uncertainty and supporting confident, real-time decisions. Perfecting this category required a level of dedication, engineering depth, and clinical partnership that few companies were willing to invest in. That is exactly what Orthoscan did. For more than 20 years, the company has focused its strategy on developing orthopedic imaging devices specifically for intervention. The company’s devices offer real-time fluoroscopic intraoperative imaging built solely to support surgeons during the procedure. The technology is engineered for clinical relevance, giving surgeons the clarity to make the right call in the moments that matter most. Today, Orthoscan offers a suite of compact mini C-arms that give surgeons instantaneous clarity, mobility, and precision absent in that large radiology systems. Ziehm Imaging and Orthoscan are among the only global groups dedicated exclusively to interventional imaging. Today, Ziehm-Orthoscan, Inc. carries forward this singular focus, which has helped these organizations become the leading players in the extremity orthopedic imaging market. “Interventional imaging must earn its place in the operating room. At Orthoscan, our singular focus is delivering real-time accuracy that strengthens surgical decisions and elevates outcomes,” says Nelson Mendes, president and CEO.
D2 Creative helps medical device, technology and life sciences organizations build strong brands through marketing that is measurable and effective. “We’re not order takers. Our value comes from understanding the why behind a request, so we can deliver work that actually moves the needle, not just what’s needed in the moment,” says Britton Shinn, VP of Strategy. As a full-service marketing and digital solutions agency, D2 Creative combines strategic vision with agile execution to deliver results that are meaningful, measurable, and designed to drive real impact. This is crucial in today’s marketing landscape characterized by increased scrutiny and tighter budgets, where organizations must deliver greater impact with fewer resources. Rapid shifts driven by AI, crowded channels, and evolving buyer expectations also make strategy and execution more critical than ever. Purpose-built to operate as a true extension of its clients’ teams, D2 Creative challenges assumptions. Rather than functioning as an order-taker, D2 Creative brings forward ideas informed by real-world success to deliver smarter strategies and stronger results. Its agile model unites strategy, execution and accountability, helping clients reduce complexity and avoid unnecessary process and bloat. Purpose-Driven Marketing for Complex Industries D2 Creative’s ability to achieve more with fewer resources is built on its two decades of marketing and digital strategy experience. The outcome is lean, personalized support that avoids bureaucracy, maximizes impact and delivers real accountability..
Precision in orthopaedic surgery doesn’t stop at the implant; it also depends on trays that keep every instrument secure and ready for use throughout the procedure. As surgical techniques advance and implant systems grow more complex, OEMs and hospitals need tray solutions engineered for specific instrument sets, fast reprocessing and full compliance with sterilization and regulatory standards. That’s where Trifecta Medical delivers unmatched value—as a true specialist focused exclusively on private-labeled case-tray systems built for speed and reliability, backed by deep expertise in sterilization, handling and real-world operating room demands, Trifecta Medical sets a new standard. Leading orthopaedic OEMs rely on Trifecta to manage the complete tray development lifecycle, from CAD-driven design and rapid prototyping to full-scale manufacturing, custom branding and global delivery. Each system is customized to the customer’s instruments, implants, surgical flow, and specific requirements. Unlike manufacturers that divide attention across implants, instruments, coatings and trays, Trifecta’s exclusive focus on trays enables faster lead times, fewer revisions and a level of precision generalist manufacturers simply can’t match. Driving this technical precision is a team that’s empowered, supported and genuinely committed to their customers’ success. That care fosters clearer communication and accelerates execution for better outcomes. Responsiveness and accountability at Trifecta aren’t values printed on a wall; they’re built into how work gets done every day. “What truly sets us apart is that we really care about the work, the outcomes and most of all, making sure the customer is happy,” says Jim Spencer, CEO. “A lot of companies say that, but our clients consistently feel it when they work with us.” Trifecta’s difference lies in how seamlessly and thoughtfully the design process unfolds. Many clients become frustrated by slow responses, missed updates and iterative design loops that never seem to land right. Trifecta changes that dynamic by streamlining every phase of tray development, from kickoff to approval. Bottlenecks are minimized with clear timelines and fast revisions. A cloud-based CAD platform allows real-time collaboration, enabling clients to join live design sessions, interact with engineers and shape tray features on the spot, eliminating delays in traditional review cycles. This visual, hands-on approach keeps momentum high and alignment tight. Speed is a clear priority from day one, because without trays, customers can’t ship, sell, or generate revenue. Its industry-leading design turnaround gets clients to market without delay.
Medical Suppliers and Distributors
Greg Jamison, MSN, RN, Director of Nursing, UofL Health
Medical Suppliers and Distributors
Minzhong Yu, Director, Ophthalmic Electrophysiology, Department of Ophthalmology, University Hospitals
Medical Suppliers and Distributors
Karen Wish, Vice President, Chief Marketing Officer and Strategic Communications Lead, Mount Sinai Health System
Medical Suppliers and Distributors
Brian Hammond, Senior Vice President IT Operations and Chief Technology Officer, Tampa General Hospital
Contract Manufacturing Services
Emma P. Monaco, Director, Post-Acute, Prime Healthcare
Contract Manufacturing Services
Amber Howard, Director of Corporate Risk Management, Infirmary Health
Contract Manufacturing Services
Marita Kametas, MSN, APN, FNP-BC, CMSRN, COCN, Director of Inflammatory Bowel Disease Advanced Practice Provider Fellowship, UChicago Medicine
Orthopedic imaging devices are evolving with new technologies, presenting business opportunities for manufacturers in a growing and competitive healthcare market.
Digital Marketing Agency models integrate analytics, creativity, and technology to deliver measurable growth, personalized engagement, operational resilience and stakeholder value.
Advancing Care through Measured Innovation
Recognized as Digital Marketing Agency of the Year 2026, D2 Creative stands out for its disciplined approach to healthcare marketing. Its work reflects a clear understanding of regulated environments, complex buyer journeys and the need for messaging that translates technical value into strategic differentiation. By aligning brand positioning with measurable performance metrics, D2 Creative has enabled MedTech organizations to strengthen market visibility while maintaining compliance and clarity.
Orthoscan, named Orthopedic Imaging Device Manufacturer of the Year 2026, exemplifies product-driven leadership. Its imaging solutions are engineered to support surgical precision, workflow efficiency, and clinical confidence in orthopedic settings. The company’s sustained investment in device performance and usability highlights a long term commitment to advancing intraoperative imaging standards while addressing the operational realities of modern surgical teams.
Leadership perspectives further ground this edition in frontline experience. Greg Jamison, MSN, RN, Director of Nursing, at UofL Health, highlights the importance of adaptable clinical workflows and technology that integrates seamlessly into patient care environments. Minzhong Yu, Director, Ophthalmic Electrophysiology, Department of Ophthalmology at University Hospitals, emphasizes the role of precision diagnostics and data driven decision making in elevating specialty care delivery.
Together, these perspectives demonstrate that sustainable advancement in MedTech requires alignment among innovation, execution and clinical insight. We invite readers to explore the full features and engage with the strategies shaping the industry’s next chapter.