MedTech Business Review: Specials Magazine

In the healthcare industry, time is of the essence. Patients and providers cannot afford to wait for essential supplies, and prompt delivery can be life-saving. Gaboro Medical Supply, an accredited durable medical equipment (DME) supplier, understands that the high-stakes healthcare industry warrants high-quality products delivered on time. From wound care and incontinence supplies to glucose monitoring systems, Gaboro offers a range of premium equipment and top-notch service with a keen focus on timely delivery that leads to excellent patient care. Combining a customer-first approach and a genuine empathy for the health of patients, experts at Gaboro constantly look for ways to enhance their processes to maintain consistency and quality of products and services. An electronic prescription system is one step that brings them closer to achieving this goal. E-prescription systems facilitate the exchange of information between prescribers, patients and equipment suppliers, simplifying the ordering and fulfillment process. Adopting e-prescription has created the opportunity for Gaboro to partner with different health plan providers, initiating deliveries within specific Service Level Agreements (SLAs) and offering value-based care solutions. This proactive approach expedites patient care, reduces costs at the health plan level, and improves patient outcomes. As the demand for DMEs increases, so does the need for great customer service. Gaboro is synonymous with exceptional customer service––a value weaved into its operational fabric. To ensure this core value is never compromised, it prioritizes hiring, retaining and training qualified professionals who are committed to maintaining the high standards that Gaboro is known for. “We go above and beyond to provide the best service for our clients. Customer service has always been our benchmark,” says Robert Flannelly, business partner at Gaboro Medical Supply. Seamless communication is equally crucial. By tapping into automation and implementing an effective outreach strategy, Gaboro facilitates timely responses, which patients and prescribers highly appreciate. Automated calls, order intake and fulfillment are key to driving a superior, consistent experience. The team prioritizes safe and secure communication through different channels like text messages, email, and fax, constantly pushing the boundaries of innovation to ensure no query goes unanswered. “We have internally automated as much as possible to guarantee superior service for our customers. We’re always trying to explore new avenues to make their experience hassle-free,” says Robert Robinson, Founder & Managing Partner at Gaboro Medical Supply. Striking the perfect balance between technology and human interaction is equally essential for the team. Understanding the importance of live interaction, Gaboro makes sure customers always have the option to speak to a person, especially about recurring orders. Another crucial facet is its partnership with top-tier medical devices and healthcare companies like Dexcom and Abbott, leading continuous glucose monitor (CGM) system manufacturers. Entering the market as a premium supplier of the Dexcom G7 and FreeStyle Libre CGM devices, the company has aggressively scaled the supply of these products to ensure accessibility for all patients who need them.

Medical Marketing Consultant

In 2014, the US population grappled with the addictive side effects of opioids, leading to an epidemic and the loss of numerous lives. In response to this crisis, Chaz Jannuzi and Joe Hermann, two dynamic sales professionals in the orthopedic industry, saw an opportunity to make a positive impact. They co-founded Match One Medical, a healthcare solutions provider offering safer, non-opioid treatment alternatives. Driven by the loss of close peers to opioid addiction, the duo and their brainchild turned the adversity into a mission to empower individuals to overcome opioid dependence. Today, as Match One Medical celebrates its tenth anniversary, it continues to focus on its goal, offering a diverse portfolio of medical solutions. These include durable medical equipment for orthopedics and pain management, laboratory testing for those who must be prescribed opioids via its sister organization M1 Labs LLC founded in 2019, and minimally invasive spine procedures. Throughout this past decade, the firm has consistently invested in the latest clinical therapies and collaborated with numerous renowned manufacturers to offer cutting-edge medical devices and services. This strategic approach has positioned the company at the forefront of the industry, allowing it to provide clients with the most advanced treatment options available. At the core of Match One Medical’s ethos is a customer-centric culture that acknowledges the challenges healthcare professionals face in adopting alternative treatments, particularly due to their education in traditional opioid-based methods. To address this, the company is committed to reconstructing this education by introducing new surgical procedures and techniques, such as implants that reduce reliance on opioids. Through these efforts, Match One Medical has been able to make significant contributions to the advancement of the healthcare industry by educating professionals in non-invasive procedures and promoting the reduction of opioid use in post-surgical recovery. It has also garnered support from various national and state education organizations, further validating its marketing and sales interactions. In addition, Match One Medical targets potential customers from elementary levels, educating young athletes and their caretakers about the benefits of non-invasive procedures and equipment. “We engage with healthcare institutions, schools, and communities to raise awareness about alternative treatment options and the importance of reducing opioid reliance,” states Chaz Jannuzi, CEO, and co-founder. This comprehensive approach ensures that all stakeholders can provide optimal care and support to athletes, further contributing to the reduction of opioid reliance. Match One Medical’s initiatives have had a significant impact, particularly through its partnerships with high schools and colleges in Western Pennsylvania. This has led to a transformation in the healthcare landscape of the area, marked by upgraded facilities to treat sports injuries among high school athletes. The company has successfully connected healthcare professionals, educational institutions, and the wider community, fostering a network of support and education that goes beyond the transactional aspect of business.

Medtech Marketing And Branding Agency

In the realm of medical technology, innovators venture into uncharted realms of research, developing cutting-edge devices and solutions to benefit the masses. Yet, these groundbreaking advancements require the expertise of marketing professionals to effectively convey their unique patient benefits to the market. Enter ParkerWhite, a leading branding agency committed to serving the medical device and medtech sectors. Based in San Diego and a woman-owned agency, ParkerWhite is dedicated to effecting positive change for those grappling with injuries or medical conditions. Employing proven branding strategies, ParkerWhite revitalizes both B2B and B2C brands, aligning them with their core purpose and promise. With a mission to enhance human life quality, ParkerWhite employs downstream marketing techniques, catering to a diverse clientele spanning Fortune 500 giants to burgeoning startups. At the heart of ParkerWhite’s approach lies the concept of the 5Ds—discover, define, develop, diffuse, and dissect— guiding comprehensive research and analysis to uncover brand opportunities and threats. Armed with insights, ParkerWhite crafts detailed roadmaps, seamlessly integrating brand style, messaging, and content for sustained success. This narrative-driven branding process forges emotional connections with customers, transcending mere functionality. “We are deeply passionate about our work and the impactful results we’ve delivered over the past 27 years,” affirms Keith White, Chief Growth Officer at ParkerWhite. Drawing from its extensive experience since 1997, ParkerWhite navigates the evolving healthcare landscape and regulatory framework with adeptness, offering invaluable insights to optimize resource allocation for clients. One such success story involves ParkerWhite’s collaboration with Fujifilm Sonosite, assisting in the launch of two premium ultrasound systems. Beginning with thorough discovery phases, including internal surveys and stakeholder interviews, ParkerWhite crafted cohesive brand messaging. Manifestos were devised to reinforce company values, while captivating illustrations and animations showcased product functionality and beauty.

IN MY OPINION

Packaging and Sterilization

R&D's Leadership Role Within The New Product Development Life Cycle

Dan Dror Siman-Tov, Senior Director of R&D, Meridian Bioscience

LAST WORD

Medical Suppliers and Distributors

UVC Light to Deactivate the Virus in the Lungs and Bronchial

Timothy Searfoss, Designer of Medical Devices & Product Development Manager, Oscor

IN FOCUS

Preventing Risks: The Vital Role of Medical Equipment Maintenance in Patient Care

Proper medical equipment maintenance remains crucial to patient safety, quality health care, compliance with regulatory bodies, productivity, minimizing costs, saving time, and preventing fatal breakdowns in equipment.

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Revolutionizing MedTech Marketing: Mastering the Digital Landscape

Medtech companies must adopt digital marketing strategies to engage healthcare professionals and enhance communication effectively.

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EDITORIAL

The Future of Medical Innovation Beats Strong

The medical device industry enters 2025 with strong momentum after a dynamic and largely successful year. Pulsed-field ablation emerged as a breakthrough technology, dealmaking rebounded and procedure volumes remained solid—all within a stabilizing economic landscape.

This progress is now fueling the next wave of transformation in patient care. Minimally invasive therapies, AI-driven diagnostics and next-generation implantable devices are leading the charge in driving a shift toward more personalized and efficient treatment. Companies are also accelerating investments in digital health solutions, remote monitoring and robotic-assisted procedures to further enhance precision and accessibility in healthcare.

AI-driven diagnostics, in particular, is redefining how diseases are detected and managed. These systems analyze vast datasets within seconds, uncovering patterns that might escape the human eye. From early cancer detection to real-time monitoring of chronic conditions, AI is reducing errors and enabling tailored treatment plans.

Based on the trends, the global medtech market is projected to reach $694.7 billion by 2034, growing at a CAGR of approximately 4 percent. This steady growth reflects the industry’s ability to balance technological breakthroughs with practical, real-world applications.

This edition of MedTech Business Review Magazine features thought leadership articles from Dr. Haniff Murray, Clinical Engineer/Alternate Manager at Memorial Healthcare System. He sheds light on the evolving role of Clinical Engineers, their impact on patient safety and the integration of biomedical innovations in healthcare. The magazine also features an article by Kevin Orsak, Wound Care Program Manager at UT Southwestern Medical Center He emphasizes the importance of continuous collaboration between design and automation teams to optimize production processes. Highlighting the need for ongoing design review meetings, he advocates for improved communication between stakeholders to prevent inefficiencies, reduce rework, and streamline manufacturing.

Through this edition, we hope you find the right partner to meet your organization’s needs.